Embark on an enriching sport marketing program abroad
That takes you on a tour of renowned sport venues across the UK and Europe, providing unique insights into the business of sports.
Gain hands-on experience in the world of sports marketing as you visit iconic stadiums, collaborate with industry professionals, and attend live sporting events, all while refining your marketing skills and strategies.



Cities & Sporting Venues
London, UK
Wimbledon, Wembley Stadium, Stamford Bridge, Tottenham Stadium & Twickenham Stadium
Paris, France
Roland Garros & Parc des Princes Stadium
Madrid, Spain
Santiago Bernabeu Stadium, Civitas Metropolitano Stadium & Legends-Home of Football by LaLiga
Rome, Italy
Parco del Foto Itálico & Rome Stadio Olimpico
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Stay updated on the latest Sport Marketing trends
Gain hands-on experience in the world of sports marketing as you visit iconic stadiums, collaborate with industry professionals, and attend live sporting events, all while refining your marketing skills and strategies.



Digital Transformation

Activations & Sport Events

Governance in Sports

Hospitality & Fan Experience

ESports & Gaming

Virtual and Augmented Reality

Ticketing & E-Commerce

Innovation & Fan Engagement

Corporate Social Responsibility in Sports

Commercial Management
LECTURERS
Introducing the esteemed Guest Lecturers, seasoned professionals from the sports industry in the UK and Europe. With their wealth of experience, they guide students through an immersive journey into the intricacies of sports marketing, offering invaluable insights and real-world expertise



A SELECTION OF SPORT MARKETING TAILORED PROGRAMS
You can find a variety of programs depending on your more suitable criteria, duration, destinations, content, time of year and cost.
Once you find a program that interests you, visit the program’s link to download the full program information, including details on curriculum, application requirements, and any necessary forms or documents.
Spring Break 2025 (1 week)
- February - March 2025
- 15 academic hours (1 semester credit)
Cities:
London (UK) & Paris (France)
Sporting Venues and Events:
Football, Tennis, Rugby & Olympics
May Term 2025 (3 weeks)
- 12 May - 1 June 2025
- 45 academic hours (3 semester credits)
Cities:
London (UK), Paris (France) & Madrid (Spain)
Sporting Venues and Events:
Football (Soccer), Tennis, Basket, Rugby & Olympics
Requirements and programs details
Eligibility
- 18 years minimum
- Open to First Year, Sophomore, Junior, Senior & Graduate
- Minimum of 2.0 GPA
- Capacity
- Maximum 15 students per program
Visa Requirements
- A visa may be required to visit UK & Europe
- An advisor provides the study certificate to apply for it and help in the process
Areas of Interest
- Sports Marketing / Sport Business / Sport Tech
- Sport Tourism / Sport Hospitality, Events & Venues
- Fan Engagement / Sport Sponsorship
Language
- English
Including in the Programs

Tuition
Hours depends on the program, Semester Credits

European travel
Train, flights and transfers

Cultural & Social Activities
Guided sightseeing tour of cities & walking tours

On-Site Resident Director
To help with any questions or advice you may need throughout the program

Housing
Sharing rooms in tourist-class hotel. Breakfast throughout

Travel Pass
Transport in cities

Health & Safety
24/7 emergency support and comprehensive insurance

Sport Events Ticketing & Sporting Venue Tours
Guided stadiums tours
Excluded of the Programs

Travel
Arrive and depart in city. The program does NOT provide international flights from or to US


Meals
Students need to budget for daily lunch and dinner
